統一企業標志，系由英文字 ” PRESIDENT ” 之字首 ” P ” 演變而來。
This logo ，derives from the initial “P” of its English word “PRESIDENT ”.
The three oblique lines as the wings and the soaring body stand for the very brand spirit “Three Good's and One Fairness” (Namely, good quality, good credibility, good service; fairness in price).
Meanwhile, the logo also suggests the very corporate foundations, i.e., benevolence, faithfulness and confidence to serve consumers with trustworthy commodities and services, suggesting constant innovation and breakthrough of the Corporation's products.
The flat wings shown on the bottom symbolize steadiness, decency and faithfulness. The entire motif suggests surmounting, soaring, peacefulness and the upbeat and blessed future.
“Red” stands for enthusiastic services, resolute confidence and earnest concern.
“ Orange ” stands for courageous in innovation, sophisticated in breakthrough, to bring the viewers into the reminiscence of content and sumptuous excitement of foods.
“Yellow” conveys warmth, lucidity and pleasant sentiment, standing for aspiration toward the brand name.
The entire motif conveys bright, clear and joyful warm hue, suggesting healthy and blessed future as well as brilliant vigor.
Since its establishment, Uni-President Enterprises Corp. has been committed to establishing a foundation of a virtuous and talented task forces, pursuing a superior business culture, providing better service and product quality, and developing innovative products.
In addition, with a nourishing passion for life, the company looks into the future, focuses on human care, expands business territories and stimulates innovation and improvement in order to provide premium products and services for our people and our foreign friends at all times.
Today, we are an international enterprise. Began here in Taiwan, and expanded to China, the rest of Asia and now to the entire world, Uni-President plays a guiding role for consumer trends and its competitiveness has significantly increased through the baptism of internationalization.
Uni-President is looking forward to operating globally and developing well-known international brands. Providing goods and services to an international standard is the goal.
In order to adapt to changing consumption trends and to fulfill the needs of customers, we expect to bring together related businesses along with other domestic and foreign corporations to create more appealing and profitable products.